September: Kick Off + Your Brand
Welcome to your first month with us. Alongside settling in, we're diving into branding —but we go past the visuals and words, straight to the belief underneath them. What you stand for, the conviction behind how you teach, is your strongest marketing tool. Most teachers never say it out loud. We will.
YOUR BONUS SESSIONS
Bonus Mastermind
The Honest Audit
.png)
05.09
A gift session, just for this group, to kick off the year with clarity. Name your pattern, claim your year —the gap between knowing and doing.
Bonus Business Lab
Your Contract With Yourself
06.09
This is where your self-evaluation becomes real —you shape your own contract for the year: what matters, what you're committingto, what success looks like from here.
BEFORE YOU BEGIN
Preparation
Take a short, honest look at your own materials —your bio, your homepage, a recent post —through this month's lens. Notice what still feels like you, and what feels a little generic or borrowed.
.png)
New to the Inner Circle? Watch the replay of last year's Branding Business Lab and work through the workbook first. If you were already with us, it's there if you want to revisit it.
LIVE SESSIONS
.png)
Live mastermind
What You Stand For
19.09
12:00 PM CET
Somewhere inside your teaching is a belief you've never said out loud —about the body, about healing, about what actually helpspeople change. Iva opens with her own philosophy first; then we help you name yours, the thing no franchise studio can copy.
Iva's Hotline
19.09
8:30 PM CET
An open desk, no agenda. Bring any question —a stuck class, a pricing dilemma, a message you can't quite word —and work it outlive with Iva and the group.
Business Lab
Your “I Believe” Statement
20.09
9:00 PM CET
A working session to put your belief into words: draft your “I believe” statement, then use it to rewrite one real piece of yourcommunication —your bio, your homepage, a post. Peer review asks the only question that matters: does this sound like you, or like a genericPilates teacher?
ADDITIONAL RESOURCES
.png)
Bringing Your Brand to Life
The session this month's work builds on. What your brand actually is (hint: not your logo), your signature differentiation, and a full Brand Expression Map —your voice, your behaviours, every touchpoint clients experience you through. Worth a watch before we go straight to the belief underneath it all.
